Your web site must be located on a computer that is permanently connected to the internet. If you were to use your own computer, you would spend thousands of dollars on the hardware and software. Plus, you need a high speed phone line to connect to the internet. This phone line costs several thousands of dollars each year. In addition, someone must install and maintain this equipment. Most companies elect to rent space on someone else's computer. Costanza & Associates will provide this service to you for a small monthly fee.